The 2025–26 City Edition jersey campaign brought Sacramento’s special tradition - the beam - to light. I led the creative execution and overall visual campaign across digital, social, and retail to launch our jersey. I assisted with art direction for our media day photoshoot, photography that was utilized to expand the inital pre-sale campaign and promote the on-sale launch of our jersey.

art direction
Nichole Amberg
Ryan Bryis
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jersey design
Ryan Bryis
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photography
Conner Schuh
Dhon Santos
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